Marketing has changed in the last three years than in the previous 20 years. The rapid growth does not show any sign of slowing down. Especially with the Digital Marketing landscape, there is a shift that encompasses content marketing, social media, SEO, and other paid ads.
Honestly, with the growing competition, you cannot ignore them. Only expertly planned and created ads can be delivered to the needs of the business. It increases the demand for your product as targeting the right segment of the audience.
However, this is not about the sales or leads; because now, digital marketing is all about engagement and interaction.
You need to start planning according to digital marketing trends and strategies. With the high-tech development of the internet-connected era, score by adopting these trends for your business to grow where your people are.
We have already past nine months of this year. But you still can pursue being a digital marketing hero for the business. Here we have listed the top 15 digital marketing trends that are booming in the online platform.
1. Artificial Intelligence
AI is already taking over the world! They are definitely pulling weight in the cyberspace. The jobs have become simpler with customer segmentation, push notifications, retargeting, tracking ads, and whatever you name it.
There is a limitless combination, and they make it possible even with creating content now. Based on the Online Survey produced by the Global State of Artificial Intelligence, 57% of the business is proved to improve the customer experience. Also, 44% of AI is used to improve the existing products or services based on the feedback.
Almost all business has introduced AI in the digital marketing space for the purpose of personalization. They deliver the campaign and ad targeting the customers based on your business requirements. Hence AI is in the top priority on the marketing trend of 2019.
2. SEO A/B Split Testing
If you believe marketing is all about testing, then you must check for SEO A/B split testing. We all are aware of SEO and A/B testing as individual components.
But how does that work together? Like every other Split Testing, it helps you provide a good catch with variables that increases your traffic. Now that brings targeted content for the website. Many potential platforms suggest SEO potential for the high impression count. This will help to improve the clicks and traffic.
By experimenting with the website for at least 15 or 20 days, you will get to know the number of clicks on the keywords. This will maximize the revenue that you gain from the clicks. You will understand various insights with the variable to move them up front.
3. Chabot
Chabot is not just fancy; they are essential for the marketing purpose. Especially if you have the e-commerce site, then Chabot will be your go-to element.
Now integrating them along with social media makes you popular. Especially if you are a small business, we totally understand your situation of deploying people in front of PC instead of making it productive.
Chabot is excellent to relive and has improved the ability of interaction and maintain the conversion. This improved version of Chabot help to answer the most-asked question and engage the customers.
Drift Online survey found that 365% of the conversation has been increased on the landing page when the Chabot has been implemented.
4. Video Marketing
Video Marketing is the most obvious one. Because even you cannot deny the fact that you will be scrolling down without stopping for a video.
For the next 5-10 years, video marketing seems to rule the internet. When we say video, do not just think about YouTube. There is a high level of engagement with videos that are captured only for social media. The broadcast video group for Facebook, LinkedIn, or Instagram, seems to cover the audience of all genres.
Also, the shifts to mobile devices have been an essential factor for this growing marketing trend. Presenting information as the video gets 53x time to spot you on the first page results.
Technically, video improves SEO, and thus, the valuable benefits are attributed to any marketing campaign. Make it informative and reliable for the audience to watch them without scrolling,
5. Omni Channel Marketing
Now consumers are sophisticated. They love products that provide them attention and the information right at the place wherever they are.
Therefore publishing and running marketing campaigns or ads at just one place will not help your progress. Multi-channel marketing was introduced to communicate the business with various channels. But it is not optimized individually.
For instance, look at the company through twitter or Facebook ads. They are posted, but the result is the same with every channel.
The difference between Multi-channel and Omni-Channel is that they are optimized for every platform. The interaction through one channel can impact the other platforms too. Many organizations believe that this is one of the customer retention strategies to keep them on loop.
6. Influencer Marketing
Influencer marketing is trending currently with many opportunities for individuals. This is helping the business also the people who wanted to create a career in the marketing industry. Every year, the influencers are growing faster.
But the company needs to be careful while partnering with the right one. Because the engagement of the influencers needs to be organic as there are many fake followers. Only certain people can help you to increase the positive ROI.
Do a proper background check to find the right influencer for your brands. But they can transform your business to a different level within a short period.
7. Accelerated Mobile Pages
Even though we all have social media pages, it is necessary to have your business website. They provide the listing on search engines and thus driving more leads for your business.
Especially if you are an online seller, then adapting to a technique likes Accelerated Mobile Page (AMP). The websites take more time to load, especially if they are not mobile optimized; people are going to ignore your site.
AMP pages are proven to load in less than 0.5 seconds. They are tool launched by Google to create a lower bounce rate for the page. Even though they are not directly listed as one of the determining factors for ranking, AMP is a positive sign when it comes to bounce rate.
8. Progressive Web Apps
Similar to the website, even applications have become essential. Although they take the mobile space and create anonymous bugs. Therefore Progressive Web Applications are resolving the issue.
They are not entirely a native app or responsive website, but they offer a mobile site that is affected by any downfall. The most important advantage of the PWA is that they load faster, and that will improve SEO visibility.
Since they are simplistic and mobile-optimized, it can give a better website experience. There is no requirement for application download, so the user gets it easily. And for the business, there is no app development or production cost. Hence they are in one of the top digital marketing trends in the era.
9. Personalized Email Campaigns
Email campaigns can never fade away from the marketing channel. Businesses are making billions with it. It can be personal, industrial, commercial, and scientific or even any academic purposes. Email is the stay, and it prioritizes itself to be among the marketing trend as yet. Although, following patterned email or generic marketing emails are no longer or less effective. Emails need to be combined with automation and personalization.
They are popularly called as the “Trigger” –A motive to guaranteed action. It is one of the final steps, or you can call it back for many companies. However, we recommend you follow this as one of the primary techniques for potential leads.
10. Voice Search
Voice search is no game. Talking to Sara or Google assistance for stories and randomly has now taken a shift in marketing. They are continuously growing, and there is strong evidence about the contribution they make at digital marketing.
The comScore survey reveals that almost 50% of the internet searches will occur voice search by 2020. While using voice search, we all use different terms or phrases, but by programming techniques, they are one of the Longtail Keywords.
To explain this better, consider an example of typing the Latest smartphone – This will give you results based on the different purposes of the search, such as comparison, reviews, ads, and more. But if you search it through voice search as “What is the smartphone that I can buy in October?” – It will give an optimized result.
11. Browser Push Notification
There is nothing that the browser can’t do. Similar to our emails that use trigger controls by sending notifications, even browsers send push notifications.
People who use mobile are looking for updates that do not take ample space. For example, people avoid any application that they hardly see. However, if there is anything that interests them, they are looking for some kind of notifications.
These are targeted results based on the previous search or any information that interests you. Almost 33% of the 28-35-year-old people have enabled web-published user notifications. Therefore notifications are a great way to re-engage the users to the topic of interest.
12. Social Commerce
E-Commerce and Social media both are equally growing at an alarming rate – and therefore, they do wonders when combined with a unified effort. It provides multiple opportunities for potential sales. For example, Instagram has introduced a “Shop” category that allows access to the brands to link their store to the posts on Instagram.
Calls to action buttons like “Buy Now” on social media do produce a significant impact on the audience. Completing purchase within the social platform is making an important trend. Now there are no higher levels of competition at this feature as it is limited to high profile brands.
13. Podcasts
Podcasts are audio files that are available through the internet. It is your choice to download them on any digital device. It is clear that this term is derived from the iPod and Broadcasting – hence much suitable to hear from the devices that support only audio.
This is a brilliant idea introduced for the customers to listen from anywhere or anytime. Even though they are not adaptable for all the business, they are still ideal for the interviews, educative and informative content, documentary, and awareness content. Almost 2 billion android users were accessing podcasts in 2019. Try using them to increase traffic with the website.
14. Augmented Reality
Augmented reality has made the marketing standpoint easy and implementable. Almost 70% of the business will convert their marketing to immersive technologies like augmented reality. They had out spaced VR with the marketing industry. They will continue to grow further as the brands are continually experiencing increased sales. Initially, they were launched by the lifestyle and fashion brands to show the consumers how they look after using their products. They create “Feel good” moments even without actually using the products. This has slowly introduced in engineering space where construction or the interior for buildings are visualized with AR tools.
15. Content marketing
Content marketing still dominates the marketing strategy in any business. They offer predictable results, and when updated regularly, it brings close to the company. It is highly favored to the Google algorithm, and 88% of the marketing experts believe that content marketing is ever future. The audience sees credibility and authenticity with the content provided by the organization. For
many companies, content is the central area from which other marketing channels can overhead. For example, today, you can create a blog with the specific keywords, backlinks, SEO, and more while you can market them via email, forums, and multiple marketing channels across the internet. They feasibly attract new customers and maintain relationships. They are one of the quantifiable ways to improve the business.
Wrap Up
The current trends in digital marketing have been transformed by technology. This is because it is not only creative, but anyone can analyze the data. It improves business by the interactions, engagements, feedbacks, and experience. The main focus of SEO Toronto services and also the future relies on the personalized experience for everyone.
Local SEO Toronto being the best SEO company in Toronto don’t just talk but deliver exceptional service with the help of experts.
Hire Toronto local SEO to get sure optimized traffic. Our SEO firm Toronto has helped 2000+ Canadians businesses grow with SEO.